Hey bro!

Just for you, I’ve decided to make a quick primer on how to write great, engaging newsletters.

I hope you enjoy it.

Best,

Z2 (@thetrueZ2)

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Newsletters, just like posts, can be put in 3 parts:

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<aside> <img src="/icons/megaphone_red.svg" alt="/icons/megaphone_red.svg" width="40px" /> 1) Cultivating Attention: How can you grab the reader with one line as a part of their vast email sea, and how can you get them to go into the body of the email?

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<aside> <img src="/icons/thought_red.svg" alt="/icons/thought_red.svg" width="40px" /> 2) Keeping Attention: How can you get the reader to keep reading and stay hooked by the story?

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<aside> <img src="/icons/activity_red.svg" alt="/icons/activity_red.svg" width="40px" /> 3) Turning Attention into Action: How can you convert the readers interest into a simple action, and how can you incorporate a CTA?

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The first step is cultivating attention.

To do that, you should follow the basic building blocks of a good hook, which you can find in the Creative X Growth Guide.

But the rules change on newsletters.